My Work
I don't know if I identify myself as a designer yet. Don't get me wrong, I love design. Design is deeply rooted in how I think and execute. But I don't just wanna be a UI/UX designer. I wanna use fundamental design principles to build something incredibly beautiful and impactful...I guess this is my journey to discovering this elusive dream.  
Figma
HTML
CSS
JS
Webflow
Ghost
Product Designer
2022-present
Product Design

Worked my way as an intern to becoming an established part of the design team. This is where I flexed my deep UX muscles through revamping our buyer negotiations experience and leading our customer lifecycle engagement/education for buyers and sellers.

I got to strengthen my 0 to 1 muscles by leading the discovery process for our wishlist/notification system. And again, got to work on our Series C by re-designing our website for fundraise announcement and tinkering with our investor decks for fundraising diligence.

Strategy & Ops (6 mo)

This was when first I got my hands dirty and learned the fundamentals of our business/industry. Got to heavily work on our $30M Series B fundraise by building the investor deck, prepping the data room, and working on the diligence process. Fundraising gave me insight into both investor evaluations and startup funding strategies.

Sonans.ai
Product Designer (contract)
2024-present

Worked w/ founding team (Ex-Meta/X/Google-Gemini) to build and design company narrative, product strategy, and investor deck for an AI startup simplifying complex business workflows ahead of its fundraise.

BetterVote
Product Designer (contract)
2024

Designed the MVP (web & mobile), website, investor deck, for an AI political tech company in 4 weeks.

Captivated (YC W23)
Growth and Design
2022-23

Worked with two prev-acq'ed founders during the early ideation process for a customer feedback analytics tool. Generated sales leads, acquired paid beta users, conducted CDs, supported in MVP design, landing page, branding, and public launch.

Design that adheres to both form and function requires understanding of the problem and users from first principles.
Sonans.ai • Product Designer
2024
Sonans.ai is building the infrastructure to simplify complex business workflows
Design is as if we're orchestrating an opulent soirée in our Bel Air mansion.
Captivated (YC W23) • Growth & Design
2022-23
Building customer feedback analytics tool for pre-PMF startups